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Private Equity | 18 June 2015

ASK Pravi Invests In Hansa Cequity

by Ahemad Shaikh
ASK Pravi Invests In Hansa Cequity
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Chennai based Hansa Cequity (Hansa Customer Equity Pvt Ltd), a data analytics and market research company has raised R30 Cr in its first round of funding led by PE firm ASK Pravi.

The funding amount will be utilize towards expanding its footprint into new cities from the current existence in Mumbai, Bengaluru, Delhi and Chennai.

Founded in 2008 Hansa Cequity, part of the RK Swamy Hansa Group, is a customer and marketing intelligence solutions provider. It combines data integration, data analysis, statistical modeling and campaign management to generate business insight.

The company’s specialized services includes Analytical Marketing, Customer Relationship Management, Digital Marketing, Database Management, Social CRM.

It has a team of about 400 professionals and claims to store over 75 Mn unique customer profiles into its data warehouses. The customer information grid offers value adds like PIN codes, Geo tags, Ethnicity tags, Home and Job mover data, Social Media overlays and more.

The company delivers real-time, personalised, customer-intelligence driven campaigns every day (via SMS, email, phone, direct mail, the web, on-ground and across social media platforms).

ASK Pravi Capital Advisors is a PE arm of ASK Investment Holdings, specializing in growth capital and investments in lower mid market small and medium sized unlisted companies.

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