Goa based Browntape, a cloud based software solution for merchants has secured an undisclosed amount from Krishnan Ganesh and SeedFund. Paula Mariwala from Seedfund will join the company’s board.
Started by Piyush Goel and Gurpreet Singh in 2012, Browtape is a multi channel online sales management software for online sellers in India. By using this platform, a seller can track the status of all his orders and bulk print shipping labels, invoices and manifests on one screen.
Browntape also has an enterprise model wherein Browntape appoints an expert who acts as a partner for the retailer and helps them grow their sales from the online channels.
The startup has over 500 sellers in India which includes the likes of Organic India, Haridwar Shree Ganga Depot and multi-retail brand CMM Retail.
Browntape was also a part of GSF Accelerator batch for 2013 and will soon launch an innovative product feature known as Multi-Channel Catalog Management.
Seedfund is an early stage VC fund with operations in Bombay, Bangalore and New Delhi. Seedfund Advisors has made over 35 investments across 2 funds over the last 6 years and has had a couple of very profitable exits. Its investments across diverse industry segments are AxisRooms, Frontier Markets, Heckyl, Jeevanti Healthcare, Level10 Comics, Nevales Networks, Printo, Sportskeeda, Chumbak and Jeeves
Krishnan Ganesh is a serial entrepreneur in the technology sector, who built and sold startups like CustomerAsset, Marketics and TutorVista in the past. He had recently invested in startup Oximity along with Ronnie Screwvala
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