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Mergers & Acquisitions | 10 March 2014

Ybrant Digital May Invest In Israeli HR Solutions Provider JobooKit

by Sejal Mourya
Ybrant Digital May Invest In Israeli HR Solutions Provider JobooKit
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Ybrant Digital through its wholly owned subsidiary Online Media Solutions Limited is planning to invest in Israel based job-search technology company Jobookit Holdings, the company said in a filing. The company has signed a non-binding Letter of Intent outlining the general terms, a final definitive agreement will be negotiated and completed tentatively by May 1.

Jobookit Holdings (formerly known as Danidiv Investments Ltd) was founded by Arik Filstein in 2008 and develops technologies for providing online recruitment services. Its solutions portfolio includes;

  • ExactMe – search engine for job seekers
  • POP CV - enterprise CV center hat assesses, ranks and matches resumes that are sent to the employer.
  • SkilliQ - advanced, fully customizable job board

Founded in 2000, Ybrant Digital offers Digital Marketing solutions to businesses, agencies, and online publishers worldwide. With its offices in in 16 countries, including US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, Ybrant Digital services leading brands including SAP, Porsche, Ford, UPS, Swissair, Chevrolet, 3M, Jeep, US Army, LaSalle and Lufthansa.

In 2012, Hyderabad-based was planning to acquire three internet brands - PriceGrabber, LowerMyBills and ClassesUSA from US-based Experian Interactive Media for R930Cr ($175 Mn). Hoever the deal did not consummate due lack of cash.

It has reported digital marketing revenues, the core segment of the company, of R355.41 Cr for the quarter ended December 31, 2013 with a PAT of R75 Cr. On a consolidated level it recorded revenues of R66.29 Cr and a PAT of R60.34 Cr.

Ealrier acquisitions of the company include Lycos, Max Interactive, Dream Ad, Oridian, Seenetix, MediosOne, AdDynamix.

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