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Venture Capital | 15 January 2014

FieldEZ Gets Investment From IDG, IvyCap Ventures

by Sejal Mourya
FieldEZ Gets Investment From IDG, IvyCap Ventures
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Bangalore based startup FieldEZ Technologies has raised an undisclosed amount from IDG Ventures and IvyCap Ventures to drive sales in India, US and South East Asia, ET states.

FieldEZ has developed an on-demand mobile based solution that aids managing field sales or service teams with features like call management & scheduling, lead management, time & location reporting, driving directions to customer locations, integration to enterprise systems and also keep track of bills and expenses.

Founded in 2011 by Balasubramanyam Mohan (CEO), Jinaraj P G (CTO) and Balamurugan S (COO), FieldEZ provides solutions to sales persons, service engineers, pickup or delivery personnel & logistics management personnel catering multiple sectors like pharma, banking, financial services and fast-moving consumer goods.

Similar services are provided by Gurgaon based Flick2Know's Filed Assist (uses QR codes) and Blume Venture backed Nivaata System's Verayu.

Recently, the duo had invested an undisclosed amount in Aujas Networks.

IDG Ventures India is part of IDG Ventures, a global network of technology venture funds with over $5.5 billion under management and over 220 investee companies. Its Indian portfolio includes Apalya, eShakti, Forus Health, iCreate, iProf, Manthan Systems, Myntra, Ozone Media, Perfint.

Other investor IvyCap is planning to invest anywhere between $3 to $7 Mn in about five companies a year across healthcare and life sciences, education, rural/ agriculture, energy/ cleantech as well as cyber security and forensics.

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