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Mergers & Acquisitions | 4 September 2013

To The New Buys ThoughtBuzz

by Charmi Gutka
 
@charmi

To The New, a digital services network has acquired ThoughtBuzz, a social media analytics company in India and South-East Asia for undisclosed amount, Iamwire states. The acquisition will allow To The New to integrate social media analytics into its digital services portfolio and to strengthen its service offerings in the South East Asian.

This July, To The New acquired Techsailor, a Singapore based company to expand in south east to build an integrated digital service network in the region.

ThoughtBuzz is a social media intelligence company. The web based tool helps companies monitor and track online conversations. ThoughtBuzz offers a full-feature analytics service with unlimited access to billions of social media conversations, as well features such as automated sentiment and geo-demographics.

It provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr Batra, The Economist, Edelman, Mediacom, Mindshare and more across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail.

ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customers’ perceptions about the brand and its competitors.

TO THE NEW was founded in June 2010 and offers expertise in digital and social media marketing, content creation for web and mobile, development of apps and solutions for web and mobile. It has a clientele base of 100 serving acroos various sectors like BFSI, Automobiles, e-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.

Earlier this year, it had announced the intent to invest $13 Mn in its Indian operations over the next three years and further committed to invest $10 Mn to grow its footprint in the South-East Asia region.

To The New offers expertise in digital marketing, content, technology and analytics through its business units Ignitee Digital, IntelliGrapeSoftware, Tangerine Digital, and Techsailor acquired since inception.

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