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Mergers & Acquisitions | 4 September 2013

Networkplay Acquires Innovese Technologies' - yoCAPTCHA

by Charmi Gutka
Networkplay Acquires Innovese Technologies' - yoCAPTCHA
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Networkplay Media has acquired yoCAPTCHA! – the brainchild of Innovese Technologies which paves the way for Networkplay’s exciting projects lined up this year. With this deal, the two of the co-founders Ankit Gupta and Dhruv Sogani of Innovese technologies will join board of Networkplay’s key strategic team.

While Dhruv will head Business Development at Networkplay, driving new tech-driven businesses in addition to CAPTCHA, Ankit, joining as Head of Technology, will be responsible for developing and buying new technologies to support the suite of technological products Networkplay will be offering to the marketplace.

Launched in 2011 by Innovese, yoCAPTCHA – is a CAPTCHA advertising platform, transforms difficult-to-read CAPTCHAs into engaging ad units.

It offers a variety of formats, including interactive game/activity based CAPTCHAs, Video CAPTCHAs, Animations etc. Recently they rolled out their powerful Survey CAPTCHA formats and interactive Social CAPTCHA, and successfully aligned with various advertisers ranging from P&G, Axis Bank, Volkswagen, Blackberry(RIM), Reliance Communications, Star World and many more.

Innovese Technologies founded by graduates from BITS-Pilani was incubated at the iAccelerator 2011(A CIIE-IIM Ahmedabad Program) where it raised seed fund from Anuj Pulstya, Maneesh Bhandari & CIIE.

There after it has been closely mentored by them and Pranay Gupta (former Joint CEO of CIIE).

Networkplay - the digital agency incubated in 2008 by Webchutney and funded by Capital18, is a part of Gruner+ Jahr (G+J), the publishing division of European media conglomerate Bertelsmann SE & Co. KGaA Handling 500 campaigns in a quarter and 6 billion impressions per month across Web, DTH and mobile, Networkplay is associated with over 700 publishers and 300 advertisers.

Last March, Gruner + Jahr acquired Networkplay Media which was followed by acquisition of SeventyNine, a mobile media distribution and analytics startup for R38 Cr.

Gruner + Jahr is the publishing division of Bertelsmann AG. Bertelsmann is an international media company whose core divisions encompass television (RTL Group), book publishing (Random House), magazine publishing (Gruner + Jahr), and outsourcing services (Arvato) in 50 countries.

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