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Edelman Acquires Experiential Marketing Firm - Cream Events

By : Sushil Surana | 29 November 2012
Industry : Services

Edelman India has acquired Cream Events Private Limited, an experiential events company working within the luxury and lifestyle sector across India.

The acquisition will enable Edelman to offer seamless integration across multiple channels for marketing and communications programmes.

Post acquisition, Cream Events will continue to trade and operate as an independent brand and separate legal entity.


Edelman India Private Limited is part of the global Edelman network with a team of 270 plus professionals across 12 offices and representations in India.

It offers Indian and global clients strategic communications and media relations support, as well as Digital Communications, Public Affairs, Health, Technology, CSR and Sustainability communications.

Edelman is positioning the acquisition as a boost to its 'public engagement' communications model, which centers on the development of creative content and media-agnostic ideas.

The firm will be able to engage stakeholders through multiple communications channels, including traditional media (print and broadcast), hybrid media (blogs and online publications), social media, owned media (websites) and experiential activities.

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KVEZAR VIEW

  DEAL TRACKER FOR
DateTransactionTypeBuyerSize ($mn)
2012-11-29  Cream Events - Edelman M&A  Edelman India Private Limited
 
 
  Recent Transactions In The Sector
DateTypeBuyerTargetSize ($mn)State
18/01/2013   M&A   CA Media   Graphic India   -   Completed  
05/12/2012   M&A   ITE Group Plc   Asian Business Exhibition & Conferences Limited   22.00   Completed  
29/11/2012   M&A   Edelman India Private Limited   Cream Events Private Limited   -   Completed  
27/11/2012   M&A   PVR Limited   Cinemax Properties Limited   71.04   Completed  
 
  Profiles

Company

NamePromotersOfficeCompetitorWebsite
Cream Events Private Limited  Harshad Pandurang Chavan
Neesha Harshad Chavan  
11 Anurag Co-op Housing Society, Tagore Road, Santacruz (West)     www.creamevents.in
Edelman India Private Limited  Edelmen (Mauritius) Limited   903, One Indiabulls Centre, B-Wing, Senapati Bapat Marg, Lower Parel     www.edelman.com
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