Data Analytics startup – @Affine has secured angel investment from Bangalore’s Financial Consulting firm FinAKS Advisory, according to pluggd.in.
The funds will be used to grow sales in US and India and creating IP.
Founded by Manas Agarwal , Vineet Kumar and Abhisekh Anand, Affine uses statistical techniques and mathematical models to analyse large amounts of data and provides insights for companies.
The company has identified 40- 50 parameters affecting sales of an e-commerce company and created a tool which could help the company improve on its rate of conversion.
The company has also developed a framework which can be applied to companies that want to bring down time taken go through data and come up with reports. Affine does similar work for companies in various segments like retail, banking and financial services and e-commerce.