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Mergers & Acquisitions | 24 April 2012

Publicis Group Acquires Digital Media Agency - Indigo Consulting

by Irfan Khan
Publicis Group Acquires Digital Media Agency - Indigo Consulting
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Publicis Group has acquired Mumbai based digital media agency - Indigo Consulting. The terms of the transaction were not disclosed.

It will now operate as a unit within the Leo Burnett Group in India and will retain its name. Its founder, Vikas Tandon, will remain as MD, reporting into Arvind Sharma, Chairman of the Indian Subcontinent for Leo Burnett.

Since it was founded in 2000, Indigo Consulting has developed websites, software solutions and digital marketing programs for clients around the world, including Asian Paints, HDFC Bank, HSBC (India, Asia-Pacific and Middle East), Loop Mobile, Tata AIG Insurance and South Australia Tourism. The agency currently employs a team of 160 at its Mumbai headquarters and Delhi office. Their work has been recognized with Webby awards, W3 awards and Abbys.

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