Marico Limited is acquiring personal care business of Paras Pharmaceuticals from Reckitt Benckiser for an undisclosed amount.

Marico is acquiring Set Wet, Livon, Zatak and certain other personal care brands from Reckitt Benckiser, which it acquired from Paras Pharmaceuticals in a deal completed during April 2011.

These assets are being transferred to a separate company - Halite Personal Care India Private Limited in which Marico will acquire 100% shares.

In Dec 2010, Reckitt Benckiser Group plc acquired Paras Pharmaceuticals for R3260Cr from the Patel family, Actis LLP and Sequoia Capital.

Reckitt is well known for its products Dettol, antiseptic liquid and soaps, besides Veet, hair remover, Strepsils, throat lozenges, and Mortein, pest control aerosol sprays and mosquito repellents.

Reckitt wanted to sell personal care business as it was keen on focusing on Paras’ healthcare business which has strong brands as D'Cold and Moov.

Marico is also looking to acquire companies and brands in the beauty and wellness segments as a part of it's strategy to maintain a growth of 26-27% in the coming years.

Marico, headed by Harsh Mariwala, has 3 divisions the Consumer Products Group, The International Business Group and Kaya Skin Clinic. The company holds number of brands including Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, Xmen, Hercules, Caivil, Code 78 and Black Chic.

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