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Venture Capital | 12 December 2011

Norwest Venture Partners Invests $5Mn In Yet-To-Be-Launched PepperFry.com

by Irfan Khan
Norwest Venture Partners Invests $5Mn In Yet-To-Be-Launched PepperFry.com
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Five month old ecommerce startup - Pepperfry.com has secured $5Mn from Norwest Venture Partners.

Mumbai based PepperFry - founded by Ambareen Murthy, who earlier was a country manager with EBay is yet to be launched. The launch is expected during the Christmas season. The portal will offer a range of 25,000+ pocket happy lifestyle products across multiple categories such as clothing, furniture & home decor, precious & fashion jewellery, lifestyle accessories and personal care.

It features brands such as Lotto, Little India, Peter England, Beverly Hills Polo Club, Octave, Allen Solly, L’oreal among others, and allows users to browse various departments using filters for brands, product type, size, colour, design and other variables. The site also takes bulk orders for products like customized T-Shirts, corporate and wedding gifts and we assume that discounts vary since there’s a personalized enquiry form for the purpose.Pepperfry claims to stock more than 8,000 products.

The site claims to ship products to 220 countries across the world and over 17,000 pin codes and 300 cities in India, however there is an additional charge for product shipments outside India



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