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Venture Capital | 12 December 2011

Norwest Venture Partners Invests $5Mn In Yet-To-Be-Launched PepperFry.com

by Irfan Khan
Five month old ecommerce startup - Pepperfry.com has secured $5Mn from @Norwest_Venture.

Mumbai based PepperFry - founded by Ambareen Murthy, who earlier was a country manager with EBay is yet to be launched. The launch is expected during the Christmas season. The portal will offer a range of 25,000+ pocket happy lifestyle products across multiple categories such as clothing, furniture & home decor, precious & fashion jewellery, lifestyle accessories and personal care.

It features brands such as Lotto, Little India, Peter England, Beverly Hills Polo Club, Octave, Allen Solly, L’oreal among others, and allows users to browse various departments using filters for brands, product type, size, colour, design and other variables. The site also takes bulk orders for products like customized T-Shirts, corporate and wedding gifts and we assume that discounts vary since there’s a personalized enquiry form for the purpose.Pepperfry claims to stock more than 8,000 products.

The site claims to ship products to 220 countries across the world and over 17,000 pin codes and 300 cities in India, however there is an additional charge for product shipments outside India

DLF To Sell Hotel Unit For Rs550Cr To Square Four Housing

Real Estate developer, DLF Limited is selling its hotel subsidiary - DLF Hotels & Hospitality to Square Four Housing And Infrastructure Private Limited for Rs550Cr in order to cut debt.


Atishay Infotech To Go Public Through SME Platform

Mumbai based Atishay Infotech Limited has filed DRHP on BSE SME platform for the issue of 2.3 Mn equity shares at a price of INR 16 per unit aggregating to INR 37.1 Cr. The issue constitutes 26.41% of the paid up equity share capital of the company.

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