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Venture Capital | 5 October 2011

Rural Marketing Startup-Frontier Markets Raises Funding From Seedfund

by Irfan Khan
Rural Marketing Startup-Frontier Markets Raises Funding From Seedfund
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Jaipur based rural marketing and distribution startup - Frontier Markets has raised first round of funding from Seedfund.

Frontier Markets will use the funds to set up a sustainable and scalable sales and servicing network in Rajasthan.

Frontier was founded by Ajaita Shah. She has 5 years of microfinance experience in India with organizations like SKS Microfinance, and Ujjivan Financial Services.

Frontier has partnered with Saral Jeevan, to set up its first branch in Chomu, near Jaipur, and is initially focusing on solar lighting products for rural households in the Jaipur district.

Seedfund invests in media, mobile, internet, retail and consumer-facing businesses. Earlier thie year, it invested $2.2 Mn in Mumbai-based Jeevanti Healthcare Private Limited.

Its other portfolio companies include RedBus.in. CarWale, Neevales, EduSports, Jeevanti, Thinklabs, among others. Paula Mariwala - part of the founding team of Seedfund is on the advisory board of Frontier Markets.


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