UK-based online ordering service Just-Eat has acquired 60% stake in Achindra Online Marketing Pvt Ltd, which runs Hungryzone.com, an online restaurant listings and ordering portal.
Just-Eat will invest $5-10 Mn in Hungryzone over the next three years.
With this deal, Just-Eat enters India, while Hungryzone will benefit from the expertise of Just-Eat.
Transaction Reference: Medianama
Founded in July 2006 by two IITians - Ritesh Dwivedy and Priyanka, Bangalore-based Hungryzone offers restaurant listings, reviews as well as enables its customers to place online home delivery orders from over 650 restaurants serving over 40 different cuisines.
Listings are available for over 10,000 restaurants spread over 10 cities, but currently online ordering is only available in Bangalore.
It has operations in Bhopal, Kolkata, Chandigarh, Delhi, Goa, Indore, Hyderabad, Jaipur and Mumbai.
In August 2008, it received its first round of investment from Indian Angel Networks.
HungryZone competes with Info Edge funded Zomato (previously FoodieBay), as well as Network18's Burrp.com and Indiatimes' TimesCity.com.
Just-Eat was founded in 2001 by Christian Frismodt and Jesper Buch and in 2005, the SM Trust bought a majority share in Just-Eat. In July 2009, it raised pound 10.5 million funding from Index Ventures and London-based private investment firm Venrex.
Just-Eat operates in UK, Denmark, Sweden, Belgium, Spain, Netherlands, Ireland, Norway and Canada.
Tags
Achindra Online Marketing Pvt Ltd ,
Just-Eat ,
Hungryzone.com ,
online ordering ,
Ritesh Dwivedy ,
Priyanka ,
Info Edge ,
Zomato ,
FoodieBay ,
Burrp.com ,
TimesCity.com ,
Indiatimes ,
Christian Frismodt ,
Jesper Buch ,
SM Trust ,
Venrex ,
Index Ventures ,
KVEZAR VIEW
| Date | Transaction | Type | Buyer | Size ($mn) |
| 13/01/11 |
Achindra Online Marketing (Hungryzone.com) - Just-Eat |
M&A |
Just-Eat.co.uk Limited |
- |
| Date | Type | Buyer | Target | Size ($mn) | State |
| 17/02/12 |
Private Equity |
Updata Partners |
July Systems and Technologies Private Limited |
15.00 |
Completed |
| 16/02/12 |
Venture Capital |
Naya Venture |
Global Outlook Private Limited |
2.00 |
Announced |
| 15/02/12 |
Private Equity |
Norwest Venture Partners |
Manthan Software Services Private Limited |
15.00 |
Completed |
| 15/02/12 |
Venture Capital |
Rajan Anandan |
ReachAccountant.com |
- |
Completed |
Company |
| Name | Promoters | Office | Competitor | Website |
| Achindra Online Marketing Private Limited |
Ritesh Kumar Dwivedy
Priyanka Prawinchandra Kumar |
B-315, Apline Park, Begur Main Road, Bommanahalli. |
DC Foodiebay Online Services Pvt Ltd |
www.hungryzone.com |
| Just-Eat.co.uk Limited |
|
|
|
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