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Zee Entertainment To Buy 9X From INX Media

By : Jarna Gandhi | 8 March 2010
Industry : Media

Zee Entertainment Enterprises Ltd plans to acquire 9X from INX Media Pvt Ltd for around Rs 65-75cr.

According to DNA, Zee Entertainment could gain tax benefits and an additional channel license.

9X owes around RS 130cr to creditors who will take a substantial hair cut and approve the transfer of ownership.

INX Media Pvt Ltd was launched in 2007-08 by Peter Mukerjea who raised $170mn from Temasek Holdings through Dunearn Investments, New Silk Route Partners, Kotak Mahindra Capital, New Vernon Private Equity and SREI.

The company went for a restructuring in 2009, where Peter Mukerjea and his wife Indrani stepped down from the management.

At present, funds hold 50% stake, employees have 5% and the original promoters retain 45% stake in INX.

Pradeep Guha
, former CEO of Zee Group took over, and is working on the recast plan by its investors. The decision to exit 9X seems to be an outcome of this recast plan as 9x failed to recover from the losses it suffered due to the TV industry strike.

The company posted losses of Rs 446cr with an income of Rs 132cr in FY09.

INX was initially in talks with Sun TV, but the plan did not materialise because the valuations at that time were too high.

INX had earlier exited INX News business by selling it to Vinay Chhajlani, an Indore-based promoter of regional dailies Naidunia and Nav Dunia.

After the 9X sale, INX will be left with just the music channel 9XM.

The Hindi GEC space is currently dominated by three players - Colors, Star Plus and Zee TV.


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KVEZAR VIEW

  DEAL TRACKER FOR
DateTransactionTypeBuyerSize ($mn)
08/03/10  9X Channel - Zee Entertainment Enterprises M&A  Zee Entertainment Enterprises Limited  14.30 
 
  Recent Transactions In The Sector
DateTypeBuyerTargetSize ($mn)State
02/02/12   M&A   The Walt Disney Company   UTV Software Communications Limited   -   Announced  
24/01/12   M&A   Legrand India Private Limited   Unknown   -   Planned  
19/01/12   IPO / Offerings     Ram Kaashyap Investment Limited   75.00   Completed  
17/01/12   M&A   Marico Limited   Unknown   -   Planned  
 
  Profiles

Company

NamePromotersOfficeCompetitorWebsite
INX Media Private Limited (Formerly Known As 9X Media Private Limited)  Indrani Mukerjea   Urmi Corporate Park, 1st Floor Solaris-D, Opp. L & T Gate No. 6, Saki Vihar Road   Viacom 18 Media Private Limited
NDTV Imagine Limited
Zee Entertainment Enterprises Limited  
www.inxnetwork.in
Zee Entertainment Enterprises Limited  Briggs Trading Co Private Limited
Ganjam Trading Co Private Limited
Premier Finance & Trading Co. Private Limited
Pan India Paryatan Limited
Prajatma Trading Co. Private Limited
Lazarus Investments Limited
Delgrada Limited  
Continental Bldg, 135,Dr.Annie Besant Road, Worli, Mumbai-400018.   Viacom 18 Media Private Limited
NDTV Imagine Limited
INX Media Private Limited (Formerly Known As 9X Media Private Limited)
NDTV Lifestyle Limited
Infomedia 18 Limited
Asianet Communications Limited
NDTV Lifestyle Holding Private Limited  
www.zeetelevision.com
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