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Essar Group To Buy Future Axiom

By : Jarna Gandhi | 8 March 2010

Essar Group- through its handset retailer The Mobile Store Ltd is rumored to have plans to buy the promoter's stake in Future Axiom Telecom Limited which will be merged with The Mobile Store.

Pantaloon Retail India Ltd
and Axiom Telecom LLC will sell their stake to Essar in exchange for a minority stake in the combined entity.

The deal is likely to be completed by the end of this month. Post acquisition, the Essar Group management will gain operational control of the combined entity.

Transaction Reference: ET


Future Axiom Telecom Limited was formed in 2007 as a JV between the Future Group and Axiom Telecom LLC- a UAE based distributor, retailer and after sales support provider of mobile phones, phone accessories, wireless gadgets, memory & storage devices.

The company launched its operations in October 2008 under the brand 'One Mobile'. It has around 340 stores across India including 290 ‘shop-in-shops’ located inside the Food Bazaar and Big Bazaar outlets of the Future group.

Consolidation seen in the Indian mobile handet retail space:

Date Target Acquirer Stake
Feb-10 Wavetel Mobiles India Pvt. Ltd. Sangeetha Mobiles Pvt. Ltd 100
Jul-09 MobileNXT Teleservices Pvt. Ltd. Gitanjali Gems Ltd 70
Jan-09 Cellucom Retail Pvt. Ltd. Spice Group -
Dec-08 RPG Cellucom Arun Nagar 50

According to IDC data, about 100mn phones were sold in the country in the 12 months to June 2009 recording a growth of 6.7%. The value of the Indian mobile handset market is about Rs 30,000cr with most handsets being sold in the unorganized market.

Mobile retail stores are facing competition from unorganized players who are present in large numbers in a single area. The margins in the industry are also very low (not more than 5-10%).

India has around 440mn mobile subscribers, with adding around 10mn a month on average.

More than one half of the market is in the hands of Nokia Priority dealers appointed by Nokia.

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KVEZAR VIEW

  DEAL TRACKER FOR
DateTransactionTypeBuyerSize ($mn)
08/03/10  Future Axiom-Pantaloon Retail M&A  Pantaloon Retail India Limited 
30/06/08  ConvergeM Comm - Future Ventures Private Equity  Future Ventures India Limited.  35.70 
 
  Recent Transactions In The Sector
DateTypeBuyerTargetSize ($mn)State
19/01/12   M&A   Sudar Garments Limited   George Street London Brand   -   Completed  
18/01/12   Private Equity   L Capital Asia Fund   FabIndia Overseas Private Limited   -   Planned  
19/12/11   Private Equity     Flemingo Duty Free Shops Private Limited   -   Planned  
09/12/11   Private Equity   Looking For   Manappuram Jewellers Limited   19.16   Planned  
 
  Profiles

Fund

NameCorpus Target Sector WebsiteKeyContact
Future Ventures India Limited.    Agro/FoodStuff
Consumer Goods  
www.futuregroup.in  Kishore Biyani  

Company

NamePromotersOfficeCompetitorWebsite
Pantaloon Retail India Limited  PIL Industries Limited (Formerly Pantaloon Industries Ltd)
Kishore Biyani  
Knowledge House, Shyam Nagar,
Off Jogeshwari- Vikhroli Link Road
Jogeshwari- East
Mumbai- 400 060
Maharashtra  
Shopper's Stop Limited
Trent Limited
Alok H&A Limited
Kewal Kiran Clothing Limited  
www.pantaloonretail.in/
Future Axiom Telecom Limited (ConvergeM Communication India Limited)  Pantaloon Retail India Limited   Knowledge House, Shyam Nagarhogeshwari, Vikhroli Rd,Jogeshwari(East), Mumbai-400060.   UniverCell Telecommunications India Private Limited
The MobileStore Limited
Spice Retail Limited
MobileNXT Teleservices Private Limited  
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