Ybrant Digital To Raise Funds From PEs
Ybrant Digital is likely to raise funds from PE investors before it comes out with an IPO in 2011. The company was supposed to come out with public offering in 2008, but deferred the plans due to unfavorable market conditions.
The proceeds of the funds will be used to part finance the potential acquisitions. the company is looking to acquire companies to plug inthe gaps in its offerings, which includes search, content and affiliate marketing areas.
PE Investment In Ybrant
| Date | Investor | Size ($ Mn) |
| Sept'08 | Asia Pacific Capital | 25.00 |
| Dec'07 | Sansar Capital Management | 20.00 |
Hyderabad based Ybrant Digital was incorporated in 2000. It offers digital marketing solutions to businesses, agencies and online publishers. It has offices in 16 countries. Its clientele includes Cisco, Intel, Nokia, Reebok, Pepsi, Blackberry and Air France among others. It posted a turnover of $55 Mn for the last fiscal.
The company has launched the service called ‘Yreach', a city-based search service that would connect the users to about two lakh shopping, lifestyle and entertainment destinations. By sending messages from mobiles, making a call or using the web service, people could make queries on a variety of shopping needs.Ybrant's Acquisition
| Date | Target | Size ($ Mn) |
| Aug'09 | Max Interactive Pty Ltd | - |
| April'09 | Dream Ad | - |
| Dec'07 | Oridian Inc | 13.00 |
| April'07 | Seentix D.O.O | - |
| Feb'07 | AdDynamix | 10.00 |
Source: Business Line
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